Business Rules Automation is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-to-day operational decisions and allows business people and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both.
Simply put, Business Rules Automation is about change. If rules and decisions don’t ever need to change, there’s probably no need to put them in an Business Rules Automation system. But for rules that do change (rules that control pricing, eligibility, credit approvals, claims processing, laws, and so on), Business Rules Automation solutions offer a proven solution to manage that change.
Business Rules Automation solutions not only allows you to automate your business rules, but also it enables you to detect real-time business events (such as a person making a credit card charge) and use rules to decide and automate the appropriate response or action to those events.